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Thursday
May242012

Spherikal

Spherikal from Ion on Vimeo.

I seem to be on a roll lately of finding designs that deal with striking the balance between what could be perceived and what is actually there. Spanish motion designer Ion Lucin is no exception with his project Spherikal which explores multiple ways to illustrate a sphere without losing context of the main framework that it is built from. Using Cinema 4D and After Effects, Ion created a Christopher Nolan-esque flm which reaches the core of Gestalt psychology by commanding the audience to keep the circle in tact while viewing multiple iterations - from a spiral to a mesh wire grid to what appears to be the dark side of the moon.

Despite whatever form the sphere was at that moment in the video, it amazed me how much I still saw the outline of the shape manifest itself throughout. It's like when you read a sentence where the letters of each word are scrambled except the first and the last, and you are still able to ingest the information as quickly as you would if they were written normally. The way our brain organizes itself to compartmentalize and self-correct the flow of data we receive is incredible, like we are genetically programmed to consciously and subconsciously not miss every part of every second of every day.

Tuesday
May152012

Auditorium

As someone whose experience in music has shaped and given definition to the person they are today, it gives me so much joy to present today's post to you. Art director Bjoern Ewers and copywriter Mona Sibai created this wondrous campaign at the Berlin branch of the Scholz & Friends agency to promote another chamber ensemble season at the Stiftung Berliner Philharmoniker (The Berlin Philharmonic). Taking the audience to depths never seen before, the print ads, photographed by Munich studio Mierswa-Kluska, explore the nether regions of various instruments so that a closer understanding is reached of where the sound actually originates from, making viewers excited about the end result heard at a concert hall.

The way Bjoern has designed this really faciliates the comprehension of what constitutes the instrument makup. I can easily imagine a miniature crowd walking around these tiny "hallways" and "auditoriums", discovering what section of the organ or clarinet is in use as it is being played. In this intimate setting, the audience has a chance to associate the music to the instrument to the emotions they are feeling at that moment. It is this relationship that speaks to me the most, and the ads are so appropriate given the smaller nature of a chamber group compared to a large scale orchestra. 

It's been awhile since I last played my viola and I miss it. I miss being a part of something larger than myself. Seeing this campaign brought me back to a time when I was.

Monday
May142012

Save

Bringing the phrase, "Reuse, reduce, recycle" to a whole new level, industrial designer Garth Britzman uses over 1,500 plastic bottles to create a car park canopy and enrich our knowledge about what amazing things can be built from ordinary household items. When I saw this project, titled (POP)culture, my curiosity was piqued as to what those "stars" were made of. It is only when you're up close that you can tell each bottle has been painstakingly filled with the same amount of colored liquid, and the overall effect is reminiscent of what you probably see when you are underwater looking up towards the surface.

What's great about this setup is that sunlight and other natural elements will change the chroma of each bottle over time, ensuring that each person who sees this will see it differently. It must be incredibly freeing to sit in your car and look up into this beautiful view, a lovely testament to the green movement that we are constantly striving to improve.

Sunday
May062012

Splash

When you are feeling the weight of the world on your shoulders, as I suspect many of you felt this past week with the rain, take one look at these water sculptures by Japanese artist Shinichi Maruyama in order to feel some semblance of hope. Shinichi's usage of liquid, a Phase One P45 camera, and a Broncolor Strobe brings us a moment in time that is unable to be recreated ever again. However, it is the manipulation of this substance, which sees it being gathered in a pool, thrown into the air, and splashed onto a surface, that tells a story about the unexpected and how things sometimes need to break down in order to come back together. 

Water Sculpture from Shinichi Maruyama on Vimeo.

There are so many what ifs in our lives, especially during periods of transition, and we often wonder whether or not we are making the right decisions. But I think Shinichi's work can teach us how to take things in stride because by watching his process video above, it is clear that despite the shifting of space in that split second that the sculpture exists, in the end it is all but the same element that it started with. Thus, change isn't the evil that we can perceive it to be, and maybe this different view is what we need to move forward and find something else.

Monday
Apr232012

Life

Ownership is a really interesting concept in the world of design because our industry is one that promotes the sharing and collaboration of ideas. Extraordinary things have come out of these partnerships (the association of Scott Schuman, Garance Dore, and Tiffany & Co. being one of my favorites), and we are left better and more aware because of them. But since so many people have had their hands in the pot, we sometimes have a too many cooks in the kitchen scenario and are unsure of who came up with the recipe in the first place. How do we know to whom to bestow proper credit?

Illustrator and designer Amy Borrell found a solution to this problem with her autobiographical book A Brief Account of a Life Lived So Far. In publishing, teams are built with an editor, writer, illustrator, and printer, and they all work together to produce the books we read and enjoy. Amy singlehandedly encompassed all of those jobs when she collected the sentiments from her experiences, collated these moments in alphabetical order, and created each section to fit within the embroidered binding she had made. She had complete control over each step of the process, and in turn, was able to pour her entire self into the finished product. There is no question here who did what, because it was all her.

Being part of a cooperative will always be beneficial, but doing something for yourself by yourself will always belong to you alone. Take that and cherish it for all its worth.